Data Analyst Skills you Need for your CV and Career in Marketing & Pr

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Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 34% of Data Analyst job descriptions contained sql as a required skill.

Keywords / Skills

Popularity

sql
34%
python
31%
crm
29%
r
26%
google analytics
26%
marketing
24%
marketing analyst
24%
data modelling
21%
ga
21%
segmentation
21%
data analyst
21%
coremetrics
21%
adobe analytics
21%
customer
18%
tableau
18%
insight analyst
16%
crm analytics
16%
data analytics
16%
growth analyst
16%
analysis
16%
propensity modelling
16%
reporting
16%
data
16%
sas
16%
clustering
16%
analytical
13%
data analysis
13%
email marketing software
11%
email systems
11%
html emails
11%
commercial
11%
automation
11%
analyst
11%
tealium
8%
marketing analytics
8%
software
8%
microsoft excel
8%
looker
8%
media
6%
campaign
6%
attribution
6%
advertising
6%
analytics
6%
dtm
6%
ltv
6%
predictive modelling
6%
senior
6%
insight
6%
productivity
6%
kpi
6%
communication
6%
data sets
6%
bigquery
6%
statistics
6%
gtm
6%
power bi
6%
retail
3%
web services
3%
budget management
3%
marketing administrator
3%
excel
3%
cdp
3%
big query
3%
ecommerce
3%
digital marketing executive
3%
marketing data analyst
3%
b2c
3%
ga4
3%
google tag manager
3%
digital marketing assistant
3%
regression analysis
3%
modelling
3%
mmm
3%
econometrics
3%
researching
3%
researcher
3%
research analyst
3%
customer insight
3%
visualisation
3%
stakeholder
3%
retention
3%
ppc
3%
paid search campaigns
3%
microsoft office
3%
google adwords
3%

While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.