Business Analyst Skills you Need for your CV and Career in Marketing & Pr

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Business Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Business Analyst role. We ranked the top skills based on the percentage of Business Analyst job descriptions they appeared on. For example, 34% of Business Analyst job descriptions contained sql as a required skill.

Keywords / Skills

Popularity

sql
34%
python
30%
excel
21%
marketing
21%
google analytics
17%
crm
17%
r
17%
reporting
13%
segmentation
13%
analytics
13%
marketing analyst
9%
insight analyst
9%
growth analyst
9%
digital marketing executive
9%
propensity modelling
9%
sas
9%
analytical
9%
ga
9%
a/b
9%
adobe
9%
braze
9%
experimentation
9%
google
9%
product
9%
salesforce
9%
digital marketing assistant
9%
microsoft excel
9%
market research
9%
data
9%
data analytics
9%
tableau
9%
looker
9%
data modelling
9%
adobe analytics
9%
clustering
9%
coremetrics
9%
crm analytics
9%
customer
9%
data analyst
9%
quantitative
5%
international events
5%
insight
5%
data analysis
5%
operations management
5%
marketing mix
5%
events management
5%
events
5%
communication
5%
french
5%
english
5%
big query
5%
social media listening
5%
research
5%
communications
5%
media marketing
5%
social media
5%
cms
5%
commercial
5%
data migration
5%
integration
5%
management
5%
strategy
5%
e-commerce manager
5%
merchandiser
5%
ecommerce specialist
5%
marketplace specialist
5%
adobe creative suite
5%
b2b marketing
5%
strategic initiatives
5%
statistical modelling
5%
software
5%
statistical analyst
5%
sales
5%
products
5%
innovation
5%
incrementality
5%
senior
5%
predictive modelling
5%
administrator
5%
ltv
5%
analysis
5%
agile methodologies
5%
business operations
5%
qualitative
5%
a/b testing
5%
app
5%
marketing administrator
5%
mobile
5%
product analytics
5%
website
5%
analyst
5%
customer voice
5%
hubspot
5%
insights
5%
market information
5%
market intelligence
5%
kpi
5%
mrkt research
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Business Analyst skills and keywords or scan your CV to get a personalised score.