Data Analyst Skills you Need for your CV and Career in Marketing & Pr

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Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 50% of Data Analyst job descriptions contained sql as a required skill.

Keywords / Skills

Popularity

sql
50%
python
44%
r
32%
segmentation
25%
ga
25%
data modelling
25%
coremetrics
25%
google analytics
25%
adobe analytics
25%
marketing analyst
25%
crm
25%
analysis
25%
crm analytics
19%
data analyst
19%
data
19%
analytics
19%
clustering
13%
dtm
13%
data analysis
13%
tealium
13%
customer
13%
data analytics
13%
growth analyst
13%
insight analyst
13%
propensity modelling
13%
sas
13%
tableau
13%
bigquery
13%
gtm
13%
bi
13%
marketing analytics
13%
ga4
7%
senior
7%
strategist
7%
analyst
7%
customer service
7%
microsoft excel
7%
predictive modelling
7%
ltv
7%
looker
7%
kpi
7%
communication
7%
commercial
7%
ad
7%
dashboards
7%
excel
7%
visualisation
7%
us
7%
tech
7%
media
7%
statistics
7%
new york
7%
search engine campaign management
7%
data scientist
7%
gcp
7%
analytical skills
7%
marketing
7%
post campaign analysis
7%
digital marketing
7%
digital marketing executive
7%
email marketing
7%
marketing assistant
7%
marketing executive
7%
digital strategy
7%
digital
7%
adobe campaign
7%
marketing automation
7%
marketo
7%
salesforce
7%
survey software
7%
salesforce administrator
7%
analysts
7%
customer experience
7%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.