Data Analyst Skills you Need for your CV and Career in Marketing & Pr

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Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 37% of Data Analyst job descriptions contained python as a required skill.

Keywords / Skills

Popularity

python
37%
sql
37%
crm
34%
google analytics
34%
marketing analyst
34%
data modelling
30%
r
30%
ga
30%
coremetrics
30%
adobe analytics
30%
data analyst
27%
segmentation
24%
crm analytics
24%
marketing
20%
sas
20%
propensity modelling
20%
insight analyst
20%
growth analyst
20%
data analytics
20%
customer
20%
clustering
20%
data
17%
analyst
17%
marketing analytics
10%
tealium
10%
gtm
10%
dtm
10%
bigquery
10%
analysis
10%
analytics
7%
data analysis
7%
data scientist
7%
gcp
7%
microsoft excel
7%
digital marketing executive
7%
email marketing software
7%
email systems
7%
advertising
7%
html emails
7%
automation
7%
analytical
7%
media
7%
ga4
7%
tableau
7%
reporting
7%
search engine campaign management
4%
marketing executive
4%
marketing assistant
4%
email marketing
4%
digital
4%
digital marketing
4%
analytical skills
4%
bi
4%
adobe campaign
4%
post campaign analysis
4%
salesforce
4%
marketo
4%
marketing automation
4%
web services
4%
software
4%
marketing administrator
4%
excel
4%
digital marketing assistant
4%
big query
4%
looker
4%
google tag manager
4%
commercial
4%
b2c
4%
marketing data analyst
4%
productivity
4%
insight
4%
retail
4%
ecommerce
4%

While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.