Data Analyst Skills you Need for your CV and Career in Marketing & Pr

Share

Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 37% of Data Analyst job descriptions contained python as a required skill.

Keywords / Skills

Popularity

python
37%
sql
37%
r
28%
crm
28%
google analytics
28%
marketing analyst
26%
ga
24%
coremetrics
24%
data modelling
24%
adobe analytics
24%
segmentation
22%
data analyst
22%
marketing
22%
customer
18%
crm analytics
18%
tableau
15%
clustering
15%
data analytics
15%
growth analyst
15%
sas
15%
analysis
15%
insight analyst
15%
propensity modelling
15%
reporting
13%
data analysis
13%
data
13%
analyst
13%
tealium
11%
analytical
11%
bigquery
9%
dtm
9%
marketing analytics
9%
gtm
9%
analytics
9%
automation
9%
email marketing software
9%
email systems
9%
html emails
9%
commercial
9%
software
7%
microsoft excel
7%
looker
7%
data scientist
5%
gcp
5%
digital marketing executive
5%
advertising
5%
media
5%
statistics
5%
campaign
5%
attribution
5%
communication
5%
kpi
5%
ltv
5%
predictive modelling
5%
senior
5%
insight
5%
productivity
5%
power bi
5%
data sets
5%
web services
3%
ga4
3%
google tag manager
3%
digital marketing assistant
3%
excel
3%
marketing administrator
3%
marketing executive
3%
post campaign analysis
3%
marketing automation
3%
marketo
3%
salesforce
3%
bi
3%
adobe campaign
3%
digital marketing
3%
email marketing
3%
marketing assistant
3%
analytical skills
3%
search engine campaign management
3%
researcher
3%
budget management
3%
google adwords
3%
microsoft office
3%
paid search campaigns
3%
ppc
3%
retention
3%
stakeholder
3%
visualisation
3%
customer insight
3%
research analyst
3%
b2c
3%
researching
3%
econometrics
3%
mmm
3%
modelling
3%
regression analysis
3%
cdp
3%
big query
3%
ecommerce
3%
retail
3%
marketing data analyst
3%
Export

While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.