Data Analyst Skills you Need for your CV and Career in Marketing & Pr

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Data Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Data Analyst role. We ranked the top skills based on the percentage of Data Analyst job descriptions they appeared on. For example, 35% of Data Analyst job descriptions contained sql as a required skill.

Keywords / Skills

Popularity

sql
35%
python
33%
crm
28%
r
25%
google analytics
25%
marketing
23%
marketing analyst
23%
adobe analytics
20%
segmentation
20%
coremetrics
20%
data analyst
20%
data modelling
20%
ga
20%
tableau
18%
customer
18%
crm analytics
15%
data analytics
15%
clustering
15%
growth analyst
15%
insight analyst
15%
propensity modelling
15%
reporting
15%
sas
15%
analysis
15%
data
15%
data analysis
13%
analyst
13%
analytical
13%
automation
10%
email marketing software
10%
email systems
10%
html emails
10%
commercial
10%
analytics
8%
software
8%
microsoft excel
8%
marketing analytics
8%
tealium
8%
looker
8%
insight
5%
communication
5%
advertising
5%
media
5%
kpi
5%
campaign
5%
attribution
5%
productivity
5%
senior
5%
ltv
5%
predictive modelling
5%
dtm
5%
data sets
5%
power bi
5%
bigquery
5%
statistics
5%
gtm
5%
b2c
3%
gcp
3%
big query
3%
ecommerce
3%
retail
3%
marketing data analyst
3%
data scientist
3%
ga4
3%
google tag manager
3%
digital marketing assistant
3%
digital marketing executive
3%
excel
3%
marketing administrator
3%
web services
3%
customer insight
3%
budget management
3%
google adwords
3%
microsoft office
3%
paid search campaigns
3%
ppc
3%
retention
3%
stakeholder
3%
visualisation
3%
cdp
3%
research analyst
3%
researcher
3%
researching
3%
econometrics
3%
mmm
3%
modelling
3%
regression analysis
3%

While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Data Analyst skills and keywords or scan your CV to get a personalised score.