Brand Manager Skills you Need for your CV and Career in Marketing & Pr

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Brand Manager Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Brand Manager role. We ranked the top skills based on the percentage of Brand Manager job descriptions they appeared on. For example, 37% of Brand Manager job descriptions contained brand management as a required skill.

Keywords / Skills

Popularity

brand management
37%
marketing
27%
marketing campaigns
27%
brand manager
22%
fmcg
22%
communications
16%
digital marketing
16%
brand marketing
16%
product development
11%
branding
11%
cosmetics
11%
pos
11%
content creation
11%
marketing manager
11%
influencer marketing
11%
google analytics
6%
communication skills
6%
graduate
6%
marketing communications
6%
social media marketing
6%
content development
6%
brand strategy
6%
brand content
6%
crm databases
6%
customer acquisition
6%
digital strategy
6%
merchandising
6%
brand strategist
6%
brand marketing manager
6%
new product release
6%
marketing strategy
6%
campaign tracking
6%
pr
6%
campaigns
6%
social media
6%
category management
6%
brand positioning
6%
npd
6%
product categories
6%
competitor analysis
6%
assistant brand manager
6%
social media management
6%
questionnaires
6%
communication
6%
product marketing
6%
project
6%
cross channel marketing
6%
retail
6%
analytics
6%
brand
6%
client management
6%
data
6%
excel
6%
insight
6%
insight delivery
6%
insight manager
6%
market research
6%
qualitative research
6%
crm
6%
research
6%
spss
6%
stakeholder engagement
6%
stakeholder management
6%
survey design
6%
insights
6%
product manager
6%
management information
6%
partnerships
6%
reporting
6%
identify trends
6%
trade shows
6%
vendor relationships
6%
brand awareness
6%
creative
6%

While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Brand Manager skills and keywords or scan your CV to get a personalised score.