Marketing Skills you Need for your CV and Career in Marketing & Pr

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Marketing Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Marketing role. We ranked the top skills based on the percentage of Marketing job descriptions they appeared on. For example, 44% of Marketing job descriptions contained digital marketing as a required skill.

Keywords / Skills

Popularity

digital marketing
44%
marketing campaigns
40%
marketing
29%
social media
24%
marketing executive
16%
adobe
12%
food industry
8%
estate agency
8%
ticket sales
8%
media strategy
8%
market research
8%
subscription
8%
email marketing
8%
property
8%
real estate
8%
concepts
8%
engagement
8%
growth strategies
8%
innovation
8%
strategic thinking
8%
social
8%
reels
8%
vision
8%
customer retention
4%
communication skills
4%
customer engagement
4%
website
4%
new homes
4%
marketing coordinator
4%
events
4%
digital
4%
subscriptions
4%
publishing
4%
b2b marketing
4%
direct marketing
4%
waste
4%
construction
4%
advertising
4%
copywriting
4%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Marketing skills and keywords or scan your CV to get a personalised score.