Marketing Skills you Need for your CV and Career in Marketing & Pr

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Marketing Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Marketing role. We ranked the top skills based on the percentage of Marketing job descriptions they appeared on. For example, 63% of Marketing job descriptions contained digital marketing as a required skill.

Keywords / Skills

Popularity

digital marketing
63%
seo
50%
marketing campaigns
50%
b2b marketing
38%
payroll services
38%
marketing automation
38%
lead generation
38%
b2b2c
25%
social media
25%
marketing
25%
creative
25%
graphic design software
13%
communication skills
13%
influence others
13%
automotive aftermarket
13%
analytical
13%
adobe
13%
strategy
13%
property
13%
campaigns
13%
branding
13%
marketing executive
13%
ppc
13%
marketing strategy
13%
affiliate marketing
13%
crm
13%
marketing reporting
13%
marketing plan
13%
marketing analytics
13%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


Do you want
more job interviews?

Improve your CV's success rate by using these Marketing skills and keywords or scan your CV to get a personalised score.