Marketing Analyst Skills you Need for your CV and Career in Marketing & Pr

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Marketing Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Marketing Analyst role. We ranked the top skills based on the percentage of Marketing Analyst job descriptions they appeared on. For example, 55% of Marketing Analyst job descriptions contained marketing as a required skill.

Keywords / Skills

Popularity

marketing
55%
segmentation
37%
sql
37%
digital marketing
37%
python
37%
r
37%
analysis
28%
data analysis
28%
google analytics
28%
customer accounts
19%
data quality
19%
direct marketing
19%
gtm
19%
adobe analytics
19%
analytics
19%
coremetrics
19%
attribution
19%
data modelling
19%
crm
19%
dtm
19%
ga
19%
marketing analyst
19%
research
10%
retail
10%
data
10%
affiliate marketing
10%
content marketing
10%
hubspot
10%
marketing campaigns
10%
powerbi
10%
bi
10%
marketing communications
10%
reporting
10%
consumer behaviour
10%
ppc
10%
imagery
10%
seo
10%
strategist
10%
bigquery
10%
tealium
10%
consumer
10%
fmcg
10%
insight
10%
iri
10%
kantar
10%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Marketing Analyst skills and keywords or scan your CV to get a personalised score.