Analyst Skills you Need for your CV and Career in Marketing & Pr

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Analyst Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for an Analyst role. We ranked the top skills based on the percentage of Analyst job descriptions they appeared on. For example, 70% of Analyst job descriptions contained python as a required skill.

Keywords / Skills

Popularity

python
70%
sql
60%
google analytics
40%
r
40%
analytics
40%
crm
35%
customer
30%
segmentation
30%
analyst
25%
adobe analytics
25%
analysis
20%
ga
20%
data modelling
20%
marketing analyst
20%
coremetrics
20%
commercial
20%
marketing
20%
data
20%
product
20%
sas
15%
propensity modelling
15%
insight analyst
15%
growth analyst
15%
a/b
15%
excel
15%
senior
15%
ltv
15%
predictive modelling
15%
kpi
15%
data analytics
15%
communication
15%
clustering
15%
crm analytics
15%
data analyst
15%
reporting
10%
digital
10%
a/b testing
10%
marketing analytics
10%
braze
10%
attribution
10%
salesforce
10%
google
10%
experimentation
10%
looker
10%
adobe
10%
dtm
10%
gtm
10%
ppc
10%
insight
10%
tealium
10%
digital marketing
10%
tableau
10%
retail
10%
saas
5%
bi
5%
gcp
5%
data scientist
5%
strategy
5%
market research
5%
pricing
5%
growth
5%
acquisition
5%
insurance
5%
customer engagement
5%
mailchimp
5%
bigquery
5%
marketing analysis
5%
roi
5%
product analytics
5%
implementation
5%
customer segmentation
5%
cro
5%
tracking
5%
technical marketing
5%
budget management
5%
sea
5%
seo
5%
account manager
5%
am
5%
business partner
5%
cost
5%
economics
5%
loyalty
5%
margin
5%
modelling
5%
scenario
5%
campaign
5%
testing
5%
data science
5%
google adwords
5%
microsoft office
5%
paid search campaigns
5%
consumer
5%
hampshire
5%
model
5%
administrator
5%
microsoft excel
5%
digital marketing assistant
5%
digital marketing executive
5%
app
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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more job interviews?

Improve your CV's success rate by using these Analyst skills and keywords or scan your CV to get a personalised score.