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Personal statement A highly motivated and driven marketing manager with nine years’ experience in high level sales environments. Confident, tenacious with a proven track record for first class marketing management and client satisfaction. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions. Core skills Strong marketing development and strategy skills Confident communicator, negotiator and decision maker Proven business and implementation planner Thrives in high level business environments Broad knowledge of account management, up selling and client expectation Technically competent with extensive experience of a variety of software systems and databases Employment history Marketing Manager – IBM, London (November 2013 – Present) Responsible for the implementation of new marketing strategies designed to maximise revenue and extend the range of sales opportunities and business growth. Duties Focusing on the evolution of new business prospects through marketing strategies Managing and driving marketing teams to achieve and exceed targets Working closely with sales directors to promote brands and increase value of products Monitoring account performance Gathering and presenting key marketing data to account executives and suggesting necessary reactions to forecasts and sales targets Sales Executive – Dell Computers, London (March 2010 – November 2013) Duties Managing several key accounts and attracting new business Monitoring and managing large marketing budgets Reporting forecasts to executives Troubleshooting and all round monitoring of new business development Reviewing financial and budgetary data and streamlining areas to maximise potential sales opportunities Liaising with clients Organising team building and mentoring sessions Education University of Coventry (2006 – 2009) BSc (Hons) Strategic sales and marketing management Including the following modules: Relationship selling Operations management Key account management Sales force performance management International sales strategies Leading the sales function Enfield Sixth Form College (2004 – 2006) A Level Business studies (A) English (A) History (A) Wimbledon High School (2002 – 2004) 9 GCSEs C grade and above (including Maths and English)
PASTE JOB DESCRIPTION
The purpose of the B2B Marketing Manager is to manage and deliver corporate and internal marketing activity for Trak Global Group and, B2B activity for its Fleet and Mobility business. Working along side the Insurance Marketing Manager, and Digital Campaigns Manager this role will be part of the Trak Labs team responsible for executing a multi channel marketing plan. This role reports into our Head of Market Strategy - whilst it is based in our Crewe office, some travel to Manchester City centre office will be required. The B2B Marketing Manager is responsible for: The execution of multi-channel marketing plans through acquisition and retention activity The production of collateral and content in line with requirements Working closely with the in-house design team to produce high-quality collateral Liaising with external partners (e.g. social media, PR) and suppliers (e.g. press, printing house) Supporting the measuring and reporting of marketing activity performance There will be an element of internal employee communications working with HR to provide an engaging voice within the organisation. What's Required: Previous marketing experience in an Exec or Manager role is essential Experience in the vehicle fleet and/or automotive sectors is highly desirable Great digital marketing skills and some experience of more traditional marketing such as print and advertising An excellent command of written English and good communication skills Comfortable using software including the Office suite, WordPress and Mailchimp, plus the ability to adapt quickly to new tools Organised and rigorous with excellent attention to detail Ability to work effectively under pressure and to tight deadlines
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