Brand Manager Skills you Need for your CV and Career in Marketing & Pr

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Brand Manager Skills List in Marketing & Pr

Below we have compiled a list of the most popular skills for a Brand Manager role. We ranked the top skills based on the percentage of Brand Manager job descriptions they appeared on. For example, 43% of Brand Manager job descriptions contained brand management as a required skill.

Keywords / Skills

Popularity

brand management
43%
brand manager
24%
fmcg
24%
marketing
24%
marketing campaigns
24%
brand marketing
15%
communications
15%
digital marketing
15%
cosmetics
10%
influencer marketing
10%
marketing manager
10%
content creation
10%
product development
10%
branding
10%
pos
10%
stakeholder management
10%
brand awareness
5%
crm databases
5%
customer acquisition
5%
brand content
5%
crm
5%
brand strategy
5%
creative
5%
content development
5%
merchandising
5%
social media marketing
5%
npd
5%
new product release
5%
campaign tracking
5%
brand strategist
5%
brand marketing manager
5%
marketing strategy
5%
digital strategy
5%
category management
5%
brand positioning
5%
communication skills
5%
graduate
5%
competitor analysis
5%
assistant brand manager
5%
social media management
5%
social media
5%
marketing communications
5%
google analytics
5%
qualitative research
5%
budget management
5%
communication
5%
product marketing
5%
project
5%
cross channel marketing
5%
retail
5%
analytics
5%
brand
5%
client management
5%
data
5%
excel
5%
insight
5%
insight delivery
5%
insight manager
5%
market research
5%
vendor relationships
5%
questionnaires
5%
research
5%
spss
5%
stakeholder engagement
5%
survey design
5%
insights
5%
campaigns
5%
pr
5%
product manager
5%
management information
5%
partnerships
5%
reporting
5%
identify trends
5%
product categories
5%
trade shows
5%
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While these keywords are a good start, remember that every job is different. Instead of including all these keywords on your CV, identify the keywords most relevant to the job you're applying to and include those. For the best chance of success use our CV keyword scanner tool to help with this.

Including the right keywords in your CV will help you get past Applicant Tracking Systems (ATS) and win more job interviews from employers and recruiters.


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Improve your CV's success rate by using these Brand Manager skills and keywords or scan your CV to get a personalised score.